the communicator club programs

April 14, 2015

“Play Ball – How the Bravehearts Compete Off the Field”

Register for April 14 meeting >

Worcester Bravehearts - Dave PetersonDave Peterson, General Manager of the Worcester Bravehearts Baseball Team will outline how the Bravehearts Baseball Team was born, how it plans to grow, and what kinds of techniques it will use to stay relevant in the public’s eye — especially during a nine-month offseason.

Minor League Baseball is notorious for outlandish, zany promotions that draw fans to the ballpark, and Dave will share some of the best (and worst) he has seen in the industry, both nationally and locally right here in Worcester.

A familiar face to the crowd at Hanover Insurance Park, Dave previously served as VP of Sales & Marketing for the Worcester Tornadoes and handled emcee responsibilities for on-field promotions from 2005 – 2010.

His 12-year marketing career began as a Promotions Director for 104.5 WXLO in Worcester, and he was most recently in the advertising industry as an Account Manager for smith&jones idea agency in Sturbridge.

Dave is a 2011 recipient of the Worcester Business Journal’s “40 Under Forty” award and was named Futures League Executive of the Year in 2014. You may also find “Peterman” performing his patented “rally dance” when the team is behind in the late innings.

Also on April 14: 

Because of bad weather for our Annual Food Drive in December, TCC is holding another Food Drive this month to benefit Worcester County Food Bank! Please bring as many non-perishable food items to the meeting as you can. No glass containers, please! Monetary donations also accepted.